A warning for spin doctors. We may not know WHO you are but we are wakening to WHAT you are up to. All thanks to The Big MO. What an informative read. Mark Roeder's new book alerts us to the overwhelming forces working inside momentum (big mo). Putting the banking fiasco to one side, The Big Mo focuses on havoc created in human affairs as we follow-the-leader like a bunch of lemmings. Momentum being the leader. Boom/bust and random reporting spring from nowhere overnight to take hold as established fact. We comply with 'popular' thinking. The author asks why is it so difficult "to dissent from the crowd even when an individual knows it is the right thing to do." Don't ask me. Go read the book. Like I said, it is an easy read and a wakeup call for all. The chapter on the environment is a real eye opener.